Marketing Services

A Holistic Approach to Marketing

Your marketing strategy will be tailored to complement your broader business objectives, and deliver a commercial return.

I can identify areas to increase the effectiveness and reach of your owned platforms, develop opportunities to grow earned media and devise strategic areas to invest in across paid channels.

Digital Marketing

Digital marketing isn’t just social media marketing. I use Search Engine Optimisation (SEO) strategies across your website, social media platforms, and your Google Business profile, as well as relevant third party websites, to enhance your visibility online. I’ve ample experience with Squarespace, WordPress and Wix websites, and can assist with making website improvements or website re-builds.

Another incredibly valuable owned platform for any marketing strategy is email marketing. I can assist with audience acquisition, setting up automations, customer journeys, designing templates, writing copy, producing visually appealing content and managing campaigns from end to end.

80% of the Australian population have active social media accounts, and it’s still one of the most cost effective mediums for advertising, so it can play a crucial part in a businesses marketing strategy. I can help with creating content, your audience acquisition strategy, copywriting, scheduling, and community management.

Content is King

Photography & Videography

Depending on your objectives and budget, I can assist with art direction, content strategy identifying the right professional photographer, writing the brief, assisting with the shoot then updating your owned platforms with all of that fresh, new, delicious content.

I’ve had the pleasure of working with some of the best food & lifestyle photographers in the country, such as Tanya Zouev, Nikki To, Steve Woodburn, Darcy Starr, Griffin Simm and Rebecca Mansell.

Copywriting

Finding the right tone of voice for your brand is crucial. And knowing the difference between ‘your shit’ and ‘you’re shit’, also helps. Having studied Journalism, Food Writing and English Language, writing (after eating), is one of my favourite pastimes.

Partnerships

Strategic Partnerships

Having spent my entire career working in the food & drinks space, I’ve worked with some incredible brands, award-winning hospitality venues and worked on world-class dining experiences.

I have a huge network in the industry and love making magic happen by bringing the right brands and partners together.

Media Partnerships

Food, lifestyle & travel publications play a key role in driving authentic awareness.

After working for one of Australia’s largest publishers, I have first hand experience planning and buying media, across all areas of advertising - Display, Paid Digital, Native Content, Print, Radio, TV, Out Of Home and Cinema.

Regardless of how big or small your advertising budget might be, I can assist with strategic media buying and placements.